Why targeting “Everyone” Is costing you clients (And How Targeted Content Can Fill Your Calendar)
If your content speaks to everyone, you’ll keep getting “meh” leads. And that’s frustrating.
Wouldn’t you rather get more “heck yes!” leads instead?
Here’s the truth: the problem isn’t your skills, your services, or your heart - it’s who you’re talking to.
Why “Serving Everyone” Is Holding You Back
It sounds like the right answer, trying to serve everyone, especially when:
You genuinely want to help everyone thrive
Business feels slow, and you can’t afford to be picky
You just want to fill your calendar and make money
I’ve been there. And I’ve been both.
The big-hearted person who wanted to help everyone. And I’ve also been the stressed, “I’ll take anyone!” version who just wanted to make a living doing what I love.
Here’s what I learned: targeting everyone means resonating with no one.
And that’s exactly why your content marketing for holistic practitioners might not be converting right now.
When you talk to everyone, you’re targeting no one. And this means no sales!
Not convinced? Read my story…
How I Learned the Hard Way
Early in my journey, I targeted everyone in the health niche.
Sounds smart, right? But “health” is really broad.
It could mean:
Holistic health
Adrenal health
Weight loss
Gut health
Mindfulness and mental wellness
(See where I’m going with this?)
The result? My content didn’t connect. No one knew I was talking to them specifically.
Lesson learned: being too broad kills engagement and bookings.
And if your goal is to attract paying clients for your holistic practice, this is a mistake you don’t want to repeat.
So learn from me!
The Power of Targeted Content
If you want to fill your schedule and make more than you ever have as a holistic practitioner, you need to create targeted content.
Targeted content:
Speaks directly to the people most likely to book with you
Cuts through the noise online
Positions you as an expert for a specific problem
Gets people excited to work with you
Think of it like a conversation with a friend -
If you talk to “everyone,” your words feel generic. If you talk to one specific person, it resonates.
Big difference.
By focusing on content that converts health clients, you’ll start attracting the ideal people who see the value in what you do.
And really, those are the people you know you can help the best, too.
How to Start Writing Targeted Content
Here’s a simple approach to create content that attracts ideal clients for holistic health:
Define your ideal client
Age, gender, lifestyle, health goals
Biggest pain points or frustrations
Identify the problems only you can solve
What makes your approach unique?
What results can you confidently promise?
Create content that speaks directly to them
Blog posts, social media, emails
Use the words they actually use to describe their struggles
Test and refine
Track engagement and bookings
Adjust your content until your ideal clients respond
(Hint: this is called market research!)
This approach is one of the most effective marketing tips for holistic practitioners - and it saves you months of trial and error.
Trust me when I say months.
Skip the Trial and Error
I made the mistake of trying to speak to everyone - and it cost me leads, time, and energy. You don’t have to do the same.
Working with someone who understands how to attract the right people can save you months of frustration. They can help you craft content that resonates, builds trust, and fills your calendar with clients who are excited to work with you.
I do this through email marketing, the best outlet for targeted content IMO, and in the stats. If you want your business full and thriving with aligned clients, book a call!
Final Thoughts
Stop trying to appeal to everyone. Start speaking directly to the people who need your expertise most.
Targeted content isn’t just marketing - it’s the fastest path to a thriving holistic practice with clients who truly value what you do.
If you start today, your “meh” leads will turn into “heck yes” clients faster than you think. 😉
