Why $2K Retreats Sell Out (And Your $150 Session Doesn’t)
The Pricing Dilemma in Holistic Health
Before I became a copywriter for naturopathic doctors, I worked behind the counter of a high-end organic juice bar.
Every day, I watched people drop hundreds, sometimes thousands, on detox kits, juice cleanses, and wellness shots.
No one objected to the price. They believed in the value. So they paid.
That stuck with me.
Because now, I write for holistic health practitioners offering healing that goes far deeper than any green juice.
And I see a familiar frustration on repeat:
“People say they can’t afford my $150 sessions because it’s not covered by insurance.”
It’s Not Really About Price — It’s About Perception
You didn’t become a holistic doctor to argue with insurance companies or convince people to take their health seriously.
You started this work to:
Help people heal
Change lives
Create mind-body-spirit transformation
So why does it feel like you’re constantly defending your fees?
The truth is: clients do pay when they believe something will work.
People Invest in What They Believe Will Help Them
Let’s be honest: people spend money on wellness all the time.
$2,000 yoga and wellness retreats? ✅
$400 gut health cleanses promoted on Instagram? ✅
$150/month supplement stacks? ✅
Why?
Because they believe it’ll change something.
It’s not about the money. It’s about the promise.
If you’re losing leads over pricing, what you really have is a positioning problem.
Your Value Is Not a Co-Pay
If your marketing message focuses on affordability, accessibility, or what insurance does or doesn’t cover, you’re unintentionally placing your care in the same category as conventional medicine.
But your work is not conventional.
It’s holistic. Integrative. Rooted in transformation, not symptom suppression.
So why market it like it’s just another appointment?
Shift Your Message: From Services to Transformation
Here’s what changes everything:
Stop selling sessions. Start offering transformation.
Position your offer as a journey, not a one-time transaction.Speak to belief, not just benefits.
Clients don’t need more “what”—they need to feel the “why.”Frame your care as essential, not optional.
People pay for what they prioritize. Show them why your work is vital.
Let’s Be Honest: Not Everyone Will Say Yes
Yes, some people genuinely can’t afford care without insurance.
But those are not the clients you’re here to chase.
You’re here for the people who value what you offer.
Who want to heal deeply.
Who are ready to invest.
And those people? They’re looking for someone like you.
Final Thoughts: You Deserve a Business That Reflects Your Value
You didn’t become a healer to hustle for co-pays or play by insurance rules.
You became a healer to change lives.
Your ideal clients are already spending money on wellness. Let’s help them understand why your work is what they’ve truly been looking for.
Ready to Attract Clients Who Are Already Invested in Holistic Healing?
I help naturopathic doctors and holistic health practitioners:
Refine their message
Clarify their voice
Attract clients who value transformation over transactions
If you’re ready to build a practice that honors your expertise and communicates your true worth, book a call here.
